VICTOR HELPAP Senior Solutions Architect at Sprinklr

The Solution Architecture team is part of the Pre-Sales Solution Consulting organisation and works across Sprinklr and with customers to define and build out requirements for complex solutions, often spanning multiple technologies. We engage directly with the largest and most complex enterprises in the world. These enterprises look to Sprinklr and our platform to transform their business. For these enterprises to be successful, they rely on technologists who can advise them throughout the transformation.

The Solution Architecture team works closely with Sales, Solution Consulting and Field teams to maximise opportunities by understanding customer needs, envisioning a future state, and helping customers get there.

• Support and partner with Sales teams to provide technical and functional needs assessments for prospective clients
• Create an efficient cross-product onboarding experience to the Google Marketing Platform, ensuring excellent service and consulting to assure a future proof setup of clients' advertising infrastructure
• Maintain relationships with agencies & advertisers, providing high-touch, solutions-oriented services from a technical and functional perspective
• Manage reactive client issues sent to Technical Services Associate teams and act as a point of escalation when support teams need assistance
• Act as a link between Google Product Management & Engineering Teams to improve product features & functionalities

Leading and executing projects supporting clients who use DoubleClick Programmatic Marketing products, including Search, Campaign Manager, Bid Manager and Rich Media. These projects include:

• Support and partner with Sales, in order to provide functional technical and functional needs assessments for prospective clients.
• Maintain relationships with DoubleClick's agency, advertiser and trading desk clients and provide high-touch, solutions-oriented service from a technical and functional perspective.
• Manage reactive client issues sent to Technical Services Associate teams and act as a point of escalation when support teams need assistance.
• Create a smooth and easy cross-product onboarding experience for the client, ensuring excellent service and consulting to assure a future proof setup of their advertising infrastructure. This can include workshops with multiple agencies and advertiser stakeholders to surface and match business needs with the platforms functionality, training plans, tag and reporting implementation consultancy and implementation project management.

As an Ads Solutions Consultant I offer high quality campaign creation, delivery and support, both pre and post sales. In this role I'm responsible for:

• Executing quickly and efficiently on multiple campaigns providing sales, creative & technical consultation, across Google's most complex product areas - YouTube, GDN reserve buys & Engagement ads
• Partnering with media & creative agencies, advertisers and Google’s internal teams to ensure flawless campaign delivery
• Operating as a key sales partner re-actively delivering brand campaigns based on agreed customer’s KPIs
• Driving education initiatives designed to increase knowledge of Google reserve & engagement products and processes amongst agencies and sales teams.
• Working pro-actively to improve efficiency & consistently look for the processes to scale appropriately

Adobe is a Strategic Preferred Marketing Developer (PMD) of Facebook. In this role I supported clients that advertise their Branding and Performance Campaigns on Facebook through Adobe's Campaign- and Bid Management Software Adobe Media Optimizer.

My responsibilities included:

• Strengthen client relationships through proactive account management
• Ensuring delivery of campaigns on time, ROI goals and budget
• Regular contact with the client regarding performance and new product features
• providing clients with strategic insight
• Work with Account Management and Sales teams to explore and identify opportunities for growing client revenue and product engagement
• Contributing to helping to win new accounts
• Contribute to onboarding and training of other team members
• Representation at industry events and tradeshows
• Developing network with all relevant vendors of social media
• Close collaboration with Engineering and Product Management to drive product innovation

Supporting clients that use Adobe's leading Campaign- and Bid-Management platform Adobe Media Optimizer (formally known as Efficient Frontier). Adobe Media Optimizer leverages sophisticated Portfolio Bidding Algorithms to maximize the advertisers ROI by automatically optimizing paid advertising campaigns.

My focus was on E-Commerce clients that run paid advertising campaigns on Facebook, Google and Bing. Clients included big German and international brands with 7 digit monthly budgets.